Combining Forces

Published on March 17, 2016

Hi there once again! This is Dr. Richard Lubitz with newsflash number two, updating you on the latest development in our growing practice. I have decided to combine forces with my brother, Dr. Mark Lubitz, in the practice of dental implants. Dr. Mark has worked with me (eons ago) when I was still in my earlier location in West Long Branch back before 1990.

Mark currently lives in the Belle Meade area north of Princeton. Ten years ago he bought out the practice of a retiring dentist, and now he has a flourishing practice focusing on things such as implants, CAD/CAM dentistry, and general dentistry.

Between his expertise and mine in apprehension, sedation, and cosmetics, we’ve decided to join forces in the area of implantology. Mark has been doing implants for years now, as have I, so the combination of our experiences will be a boon for our family of patients.

We are planning to keep the procedures “in house”, as throughout the years we have found that many patients don’t really like going to another practice if they don’t have to. By keeping the implant aspect of dentistry at 107 Monmouth Road, we are planning on offering all aspects of implantology (at a reduced rate to boot) right here at Jersey Shore Smiles.

For those patients who have been waiting to set up appointments, I’ve been keeping a list of you so expect a call from me in the near future…and as always, if you have any questions, feel free to give our team a call at 732-389-1110 today!

Greetings from Dr. Rick


Finally, after countless hours of commuting to Scotch Plains and Newark to Rutgers Dental School, gallons of coffee, requirement after requirement (of course I was one of her patients up at the dental school), my daughter, Tori, received her dental hygiene license! As a result, we repopulated the tropical room with new equipment and a cosmetic facelift to celebrate the occasion, and now Tori is in her glory treating our family of patients with Janine.

Also of note, my wife, who practiced dental hygiene for many moons is semi-officially retiring from the scalers and is now spending more time running the administrative aspect of my practice as well as increasing her patient flow in her new field of endeavor, psychology.

Also on our team, Anne, is an L.P.C.(licensed professional counselor) focusing on childhood maladies. She hopes to develop a bigger group-based practice in the coming months.

Tori will be finished with her nitrous oxide certification in April and is will receive her anesthesia permit from the state of New Jersey. She will also be active on the internet by writing small articles on the latest attributes and newest technology in the field of dental hygiene.

Truly, my “mom and pop” practice is getting larger! And we are happy to have you on board as part of our dental “family”.